Matched betting is all about finding value. By taking advantage of enhanced odds and bookmaker promos, we make sure that every bet we place has a positive expected value (+EV). In doing so we guarantee that we will always come away with a profit in the long-run....

We’ve been big fans of the Business of Betting podcast since it was first brought to our attention by one of our members last year. There are over 60 episodes of the podcast, which interviews people from all aspects of the gambling industry. Within those...

Bookmakers love it when punters bet on multis. This is because the bookies edge is multiplied with every leg that is added to the bet. For that reason, multis are generally a bad if you are a regular punter. However, if you are matched betting everything changes....

It was a pretty quiet week for the plays. In fact, if it hadn’t been for the NFL, which provided 14 of the 20 plays, it would have been our quietest week ever. Unfortunately for us, those NFL plays didn’t provide the same kind of returns that we saw last...