Same Game Multi (SGM) promos have surged in popularity over the past five years, becoming the go-to offer from bookies for major sporting events. For matched bettors, this is fantastic news—these promos can deliver significant value, often providing $10-15 in expected value (EV) per $50 bet. However, they also come with challenges.
The Challenges of SGM Promos
Unlike traditional matched betting opportunities, most SGMs cannot be laid, meaning you need a decent bankroll and a willingness to ride out variance. Another difficulty is accurately determining their true EV. Due to the complex algorithms that bookies use to price SGMs—where multiple legs are often correlated—it’s impossible to calculate the exact expected return.
But while we can’t determine precise EV, we can ensure we’re getting the best possible value by choosing legs where bookies offer generous odds.
This is where our Odds Comparison Tool (OCT) comes in. It allows you to scan odds across multiple bookies in seconds, helping you identify when your chosen bookie is offering the best (or at least fair) odds. By using the OCT, you can avoid handing back too much value through poor odds selection.
Introducing the New SGM Tool for Pro Members
For Pro members, maximizing SGM value just got even easier. We’ve added a powerful SGM Tool to the OCT, allowing you to quickly find the best bets at your chosen bookie.
With this new feature, you can:
✅ Instantly identify the most profitable legs for your SGM.
✅ Build high-EV multis with minimal effort.
✅ Make sure you’re getting the best possible value from your bets.
To learn more about how it works, check out the video below: