If you’ve spent any time around betting sites, you’ve probably noticed bookmakers heavily promoting multis. They offer tempting odds boosts, multi-insurance deals, and flashy marketing campaigns encouraging bettors to combine multiple bets into one ticket. But have you ever wondered why bookies love multis so much?

Let’s explore why multis are such a favorite for bookmakers and how savvy bettors can approach them wisely.

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Why Bookmakers Love Multis

1. Increased Profit Margins

Every individual bet in a multi contains a bookmaker’s margin (their built-in profit). When multiple bets are combined, these margins stack, creating a higher overall edge for the bookmaker.

For example:

• A single bet with a 5% margin has a small house advantage.
• Add four legs with similar margins, and the combined advantage snowballs in the bookmaker’s favor.

2. Higher Chance of Losing

With each additional leg, the likelihood of the entire multi winning decreases dramatically. While a two-leg multi may have a decent chance of success, a six-leg or ten-leg multi is much harder to land. Bookmakers love this because they know the majority of multis placed will lose.

3. Appeal of Big Payouts

Multis are marketed as offering life-changing payouts. The idea of turning a small stake into a massive win is incredibly enticing to punters. However, these “lottery-style” bets often favor the bookmaker due to the low probability of success.

4. Encourages Riskier Betting

Bookmakers often incentivize multis with promotions like odds boosts, bonus legs, or insurance for narrowly losing bets. While these offers seem generous, they encourage punters to place bets they wouldn’t normally consider, increasing the bookmaker’s revenue.

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Are Multis Ever Worth It?

While multis are designed to favor the bookmaker, they can still offer value if approached strategically:

• Hunting for Value: If each leg of your multi is carefully selected and represents value, you can slightly reduce the bookmaker’s edge.
• Risk Management: Limiting the number of legs can help keep the bet more manageable. A two-leg or three-leg multi has a better chance of landing compared to longer multis.
• Promotions: Some multi offers, like insurance for one losing leg, can occasionally tip the scales in your favor—especially when combined with matched betting strategies.

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Smarter Betting with Bonusbank

At Bonusbank, we teach our members how to approach betting smarter, including how to leverage bookmaker promotions to minimize risk and maximize profit. While multis are generally risky, they can sometimes be incorporated into matched betting strategies when promotions align in your favor.

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The Bottom Line

Bookmakers love multis because they’re highly profitable and encourage punters to take on more risk. While they’re fun and can offer big payouts, they should always be approached with caution. For those looking to bet smarter, strategies like matched betting offer a much more consistent and reliable path to profits.

Join Bonusbank today to learn how to take advantage of bookmaker promotions without falling into the common traps of multis. With the right tools and knowledge, you can always stay one step ahead.