2022 Wrap Up

Betr

For the past couple of years there have been murmurings of a Rupert Murdoch-backed super bookie launching in Australia. In late 2022, much to the delight of our members, this became a reality.

Betr launched in mid October, right in the middle of Spring Carnival and strategically in the lead-up to the Melbourne Cup. As predicted, these guys weren’t messing about and offered hungry punters ridiculous promos to try and gobble up market share.

The Promos

In order to capture the publics’ attention they announced that they would be running a promotion offering $101 odds on every horse running in the Melbourne Cup. Safe to say that it worked, as the stunt gained widespread coverage from mainstream media… and not just NewsCorp outlets.

In addition to their Melbourne Cup promos they also announced $101 odds on the World Cup, NBA, NRL and AFL winners market as well as very generous $20 odds on the winner of the Cox Plate.

The next treat came in the form of deposit offers. Through the powers of live chat, customers were able to secure $100 deposit matches. A pretty tidy start considering the $600+ of value already on the table from those initial promos. Then things started to go nuclear when people reported that they were being offered $500 deposit matches. Next, news broke that $1000 matches had become available to those who spoke to them over the phone. In true Bonusbank style, our members descended upon the Betr customer service hotline like a flock of seagulls on a stray chip. Needless to say, a complete meltdown of their phone system ensued as their team struggled to keep up with demand. Rumour has it some members are still on hold…

For the next couple of weeks, we were treated to Run 2nd-4th promos across a couple of tracks every weekday. On Saturdays, we had “Run 2nd-5th double your stake back as a bonus bet”. The next week or two was a bit of a blur as Bonusbank members were faced with the task of turning over a constantly replenishing amount of Bonus Bets. After a crazy opening month, they gradually turned off the promo tap. The early days of Betr will surely go down in Matched Betting folklore.

Golden Months of Run 2nds

In June, Bossbet burst onto the scene. They announced Run 2nd promos across all Saturday races at Australian Thoroughbred tracks. As a relatively unknown book at the time, this bought them right into the forefront of the bookie landscape for Matched Bettors. The promo returned again in July, this time for 4 consecutive Saturdays and throughout the week!

As if our members weren’t busy enough, both Winbet and Punt123 joined the Run 2nd party. The sheer scale of the promos made it one of the most lucrative periods of the year. In a truly marathon effort, Matched Bettors were putting in 12-hour shifts in order to take full advantage of these generous bookie offers.

This year we introduced new settings to our HorsePower software. Meaning our members can edit the number of places that the promo pays to for each bookie. This allows for an even more accurate representation of EV and therefore easier to take full advantage of these promos.

New Bookies

Although during 2020 we saw “The Rise of the Rails”, this trend has continued into 2022 with a number of new bookies popping up. With the prevalence of BetMaker White Label software it has become even easier for a bookie to set up online. The good news for us is that often these bookies will have deposit offers and a healthy selection of racing and sports promos during the early stages of their existence.

Notable additions to the Betmaker landscape in 2022: OkeBet, Swiftbet, Bossbet, BaggyBet, ReadyBet, MintBet, RamBet, UPCoz, Swiftbet

In 2022 we also saw Dabble rocket onto the scene. Described as a hybrid between social media and a bookie, they embrace a community of punters to “enhance” their betting experience. Users can share, copy, follow, comment and chat with other punters whilst they bet. This new approach proved successful with Tabcorp snatching up a 20% stake in the company. A couple of other corporate bookmakers tried to get a piece of the action by introducing social betting products.

More importantly, this meant a couple of new promos on the scene in the form of Rocket Boosts and Copy Bet Specials. For more info on how to take advantage of these click here

Pro Tier

From a Bonusbank perspective, 2022 saw the launch of our much anticipated Pro Tier. We started the project with the goal of seriously upgrading all of our existing tools. In particular, the ATM and Dutching software. We also added new ones that will help our advanced members make even more money. 

The Pro Tier provides members with the following additional benefits: 

A wider range of bookies on our ATM and Dutching software. As well as greater coverage of bookie markets to provide more opportunities for bonus turnover, arbitrage, dutching, mug bets and deposit turnover.

After lots of speculation, we’re pleased to announce that our Horsepower software is now compatible with Greyhounds for Pro users. There has been an increase in the number of Greyhound promos available so it was only right that we update our software to accommodate. 

We also introduced our Bore Draw software to help take advantage of the promo offered by Bet365 on every soccer game, anywhere in the world. It can help you find arbitrage opportunities or low-cost mug bets.

Pro is still in beta mode, and there are lots more features to come. If you would like to check it out you will first need a Premium membership. You can then get the Pro add-on here.